Blueprint attached
- Lifetime wealth
- $7.66M $8.30M
- Lifetime taxes
- $987K $228K
- Lifetime gain
- +$638K
Taxes paid each year, by age
Convert $807K over 3 years, up to the 24% bracket. Same income on both paths.
Find the Roth conversion plan with the most lifetime wealth.
For every client, Roth Blueprint tests every year to age 100 and finds the conversion schedule that leaves the most, inside the tax ceiling you pick. Add Virtual Marketing, and retirees who have seen their own Blueprint book time on your calendar.
$300/mo billed annually, $3,600 a year
- 100,000+ retirement cases run
- SOC 2 Type I report
- Used by thousands of advisors
One year at a time misses the plan.
How much to convert this year depends on every year after it. A one-year tax projection or a spreadsheet sees one year. The Blueprint engine tests the whole schedule to age 100 and keeps the one with the most lifetime wealth inside your tax ceiling.
Then it shows its work, line by line, so you can explain every number to your client.
In the math, every year
- Federal tax brackets
- State income tax
- IRMAA surcharges
- Required minimum distributions
- Social Security income
- Each spouse, separately
- Every year to age 100
- Taxes on what heirs inherit
See a real case, step by step.
No form and no call. This is the Blueprint engine's output for one example household.
Example case Married, 60 and 58 · $1,000,000 in IRAs · 24% ceiling
- Lifetime gain
- +$638K
- Lifetime taxes
- $987K → $228K
The household
You enter what you already know about the client. You set the tax ceiling. The engine does the rest.
- Filing
- Married, filing jointly
- Ages
- 60 and 58
- IRAs
- $600,000 and $400,000
- Growth
- 5% a year
- State tax
- 5%
- Social Security
- $30,000 and $20,000 a year, from 67
- Tax ceiling
- 24% bracket
- Heirs' tax rate
- 40%
Convert $807K over 3 years
The first two years fill income to the top of the 24% bracket and stop there. The third year converts what is left.
- Age 60 / 58 $333,524 24% bracket
- Age 61 / 59 $341,877 24% bracket
- Age 62 / 60 $132,016 22% bracket
The Baseline converts nothing and leaves all $1,000,000 in pre-tax IRAs.
Pay $228K now, not $987K later
The Blueprint pays its taxes in the conversion years, in the 24% bracket or lower. The Baseline pays every year from 75, as required distributions grow.
Taxes each year, by the client's age. Baseline includes the tax on reinvested required distributions.
After tax, the Blueprint is ahead every year
Before tax, the Baseline looks bigger for most of the plan. But its IRA is pre-tax, and heirs pay 40% on it. The Blueprint is Roth money, already taxed. Counted after that tax, the Blueprint leads at every age.
- Blueprint, all Roth: $5.76M at 100
- Baseline after the heirs' tax: $5.12M
- Baseline before tax: $5.49M
+$638K in lifetime wealth
Lifetime wealth counts the income the couple receives and what is left at the end. Both paths pay the same net income, $2.54M, so the gain is not from spending less.
- Lifetime gain
- +$638K
- Lifetime taxes saved
- $759K
- Net income, both paths
- $2.54M
Heirs get $5.76M, tax-free
Inherited pre-tax money is taxed again, at the heirs' 40% rate. Inherited Roth money is not.
- Baseline heirs' tax
- $374K
- Blueprint heirs' tax
- $0
- More to heirs
- +$638K
of
Real output from the Blueprint engine for an example household. Your results depend on your client's inputs.
Retirees booked on your calendar, with their Blueprint attached.
Virtual Marketing brings you retirees who have already seen what a Roth conversion could do for them. You get the appointment, not a name on a list.
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We run the campaigns
Targeted ads bring retirees who want Roth conversion help to rothblueprint.com.
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Retirees build their own Blueprint
They answer a short quiz and see their own Baseline and Blueprint before they talk to anyone.
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They book a review with you
A 30-minute review, inside the hours you set, up to 14 business days ahead.
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It lands on your calendar
On your Google or Outlook calendar, with the retiree's Blueprint attached.
About 5 reviews a week. 20 × $250 = $5,000 a month, minus the $300 software credit: .
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Yours alone
Each appointment goes to one advisor and is never sold twice.
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Your state first
When more than one advisor could take a booking, an advisor in the retiree's state gets it first.
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Volume you choose
5 to 100 a month, paid up front. Change or pause from the next billing date. Appointments you paid for carry over.
Planning the year? The Business planning calculators show the production and revenue a monthly plan adds up to.
Advisors have run 100,000+ retirement cases through the Blueprint engine.
$1.6B+ in lifetime tax-free gains identified in 2026.
Used by thousands of financial advisors and annuity agents.
Security you can check.
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SOC 2 Type I report
An independent auditor examined the design of the controls that protect client data. Request the report for your vendor review.
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Client data is encrypted
Client financial data is encrypted, and the controls around it are monitored.
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You give the advice
Roth Blueprint does not give individual investment, tax or legal advice. You advise your clients. We supply the analysis and the appointments.
Talk to the people who build it.
Roth Blueprint is built and run in-house, out of Scottsdale, Arizona. The people who write the planning engine are the people who answer your email.
- Based in
- Scottsdale, Arizona
- [email protected]
- Support
- Email any time, live chat Monday to Friday, 9am to 5pm Arizona time, or the contact form. Email replies typically come within one business day.
Pricing
The software on its own, or with booked appointments. No setup call needed.
Pro software
$300/mo
Billed annually: $3,600 a year.
- The Blueprint engine, for as many cases as you run
- Growth, AUM and guaranteed income scenarios
- RMDs, taxes, IRMAA and inheritance, year by year
- Baseline and Blueprint compared in lifetime wealth
- Client-ready PDF reports
- Business planning calculators
Get started
Annual plan. See the Terms.
Virtual Marketing
$250/appointment
Prepaid monthly, 5 to 100 a month.
- Retirees who have seen their own Blueprint
- Booked on your Google or Outlook calendar
- Each appointment goes to one advisor
- Change or pause from the next billing date
- 20+ a month: $300 off every month, the cost of Pro
Start with Pro, then turn on Virtual Marketing from your dashboard. At 20 or more a month, the $300 monthly credit adds up to the Pro price.
Teams of 10 or more, IMOs and FMOs: ask about Enterprise plans.
Questions before you buy
What does Roth Blueprint cost?
Pro is $300 a month, billed annually ($3,600 a year). Virtual Marketing is $250 per booked appointment, prepaid monthly, 5 to 100 a month. At 20 or more a month, a $300 monthly credit comes off the Virtual Marketing bill.
Is there a free trial?
No. You can step through a real case on this page without a form, or book a demo and see a case like your client's run live.
Do I need Virtual Marketing to use the software?
No. Pro works on its own for the clients you already have. Virtual Marketing adds booked appointments when you want them.
Does Roth Blueprint give advice to my clients?
No. Roth Blueprint is a technology and marketing platform, and it does not give individualized investment, tax or legal advice. You advise your clients; Roth Blueprint supplies the analysis and the appointments.
Are appointments shared between advisors?
No. Each booked appointment goes to one advisor. When more than one advisor could take it, the retiree is offered first to an advisor in their own state.
Can I change or pause Virtual Marketing?
Yes. Change your monthly volume on the Configure tab at any time, or press Pause appointments there. Pausing takes you out of the rotation straight away and stops billing from your next billing date; appointments you have paid for are kept for when you resume.
How far ahead can appointments be booked?
Up to 14 business days ahead, inside the working hours you set. Each review is 30 minutes and free to the retiree.
Where is Roth Blueprint available?
Roth Blueprint serves advisors in the United States. The booking service does not currently take bookings from New York residents.
Can my team or IMO use Roth Blueprint together?
Talk to us. Organizations of 10 or more, such as IMOs and FMOs, can set up an Enterprise plan with our team, and smaller teams can book a demo to plan it.
Company facts
- Company name
- Roth Blueprint, LLC
- What it is
- Software and marketing platform for financial professionals; a Delaware limited liability company
- Headquarters
- Scottsdale, Arizona
- Website
- rothblueprint.com
- Core offering
- Roth conversion optimization software and booked retirement appointments for advisors
- Services
- Roth conversion optimization, business planning calculators, client-ready PDF reports, Virtual Marketing, team and Enterprise plans
- Contact
- Email [email protected]; live chat Monday to Friday, 9am to 5pm Arizona time; the contact form. Email replies typically within one business day
- Advisors served
- Thousands of financial advisors
- Cases run
- 100,000+ retirement cases run through the Blueprint solver
Run your next case on Roth Blueprint.
$300/mo billed annually, $3,600 a year
$300/mobilled annually
Get started